5 Effective Marketing Strategies for Post-Rehab
Rehabing your investment property after a tenant has left is our specialty here at Basic Construction. We know how important it is that your property is back on the market and ready for the next tenant. So, once we’ve done our job, use these five effective marketing strategies post-rehab to secure your next renter.
1. Utilize Online Listings
Potential renters are looking for properties online, so be sure to advertise your rental property on popular real estate websites like Zillow or Trulia. Make sure your listing includes high-quality photos of your property’s interior and exterior, as well as a detailed description that highlights the features and amenities of your rental. Emphasize the improvements you’ve made during rehab, such as new appliances or updated flooring. Be sure to keep your listing up-to-date and respond promptly to inquiries.
2. Leverage Social Media
Social media is a powerful tool for marketing your rental property. Create a social media page for your investment property and share photos, videos, and updates about the rehab process. Encourage your followers to share your posts with their friends and family who may be looking for a rental property in your area. Offer a referral bonus to previous tenants for any successful referrals. You can also run targeted ads on Facebook or Instagram to reach potential renters in your area.
3. Partner with Local Businesses
Partnering with local businesses can be an effective way to market your rental property. Reach out to pet stores, coffee shops, and other nearby establishments and ask if you can place flyers or business cards in their store for potential renters. In exchange, you could offer a discount on rent for their employees or customers. This can be a mutually beneficial relationship for both you and the local business.
4. Offer Virtual Tours
In today’s pandemic-centric world, more renters are looking for virtual tours to avoid unnecessary in-person visits. Offering virtual tours of your investment property can help attract renters who are hesitant or unable to visit your property in person. You can remotely walk renters through your property using video software like Zoom or FaceTime, highlighting key features and amenities.
5. Utilize Word-of-Mouth Referrals
Word-of-mouth referrals are one of the most effective marketing strategies for rental properties. Encourage current and former tenants to spread the word about your rental property to their friends and family in the area. Offer incentives for their referrals, such as discounted rent, cashback, or other rewards. This method of marketing is not only cost-effective, but it also increases the likelihood of finding renters who are a good fit for your property.
Get Your Property Ready for Market
Marketing your post-rehab investment property correctly is essential to attracting potential renters, increasing rental income, and ensuring your profitability as an investor. So, when you need a rehab contractor to make all the necessary fixes, call Basic Construction at (317) 505-1030. Not only does our Indianapolis, IN, team specialize in siding repairs, drywall repairs, and flooring installations, but we do so much more. So, don’t wait. Submit your work request today!